Privacy Policy

1. Information We Collect

1.1 Personal Information

We may collect the following personal information when you use our website, create an account, make a purchase, sign up for our newsletter, or contact us:

• Name
• Email address
• Postal address
• Phone number
• Payment information (payment card details are processed securely through our payment processors)
• Order history and preferences

1.2 Automatically Collected Information

When you visit our website, certain information may be automatically collected, including:

• IP address
• Browser type and version
• Operating system
• Device information
• Pages visited and time spent on those pages
• Referral sources
• Site navigation patterns

1.3 Cookies and Similar Technologies

We use cookies and similar tracking technologies to collect and store information about your interactions with our website. For more information about our use of cookies, please see our Cookie Policy.

2. How We Use Your Information

We may use the information we collect for various purposes, including:

• Processing and fulfilling your orders
• Providing customer service and support
• Responding to your inquiries and requests
• Sending transactional emails and order confirmations
• Sending marketing communications, if you have opted in
• Personalizing your experience on our website
• Improving our website, products, and services
• Analyzing website usage and trends
• Preventing fraud and enhancing security
• Complying with our legal obligations

3. Legal Basis for Processing

Under the UK and EU data protection laws, we process your personal information based on one or more of the following legal grounds:

• Performance of a Contract: When we need to process your information to fulfill an order you have placed or to take steps at your request before entering into a contract.
• Legitimate Interests: When the processing is necessary for our legitimate interests or the legitimate interests of a third party, provided those interests are not overridden by your rights and freedoms.
• Consent: When you have given us specific consent to process your data for a specific purpose, such as to receive marketing communications.
• Legal Obligation: When we need to process your information to comply with a legal requirement.

4. Information Sharing and Disclosure

We may share your personal information with the following categories of recipients:

• Service Providers: Third-party companies that help us operate our website, process payments, fulfill orders, deliver products, and provide customer service.
• Business Partners: Trusted businesses that provide services or products jointly with us.
• Legal Requirements: When required by law, regulation, legal process, or governmental request.
• Business Transfers: In connection with a merger, acquisition, restructuring, or sale of assets, where your information may be transferred as part of the business assets.
• With Your Consent: We may share your information with other third parties when we have your explicit consent to do so.

We do not sell, rent, or lease your personal information to third parties for their marketing purposes without your explicit consent.

5. Data Retention

We will retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. For example, we may retain your order history to comply with tax and accounting regulations, or to provide better customer service for future purchases.

When determining how long to keep your information, we consider the amount, nature, sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure, and the purposes for which we process your personal data.

6. Your Rights

Depending on your location, you may have certain rights regarding your personal information. These may include:

• Access: The right to request a copy of the personal information we hold about you.
• Rectification: The right to request that we correct any inaccurate or incomplete personal information.
• Erasure: The right to request that we delete your personal information in certain circumstances.
• Restriction: The right to request that we restrict the processing of your personal information in certain circumstances.
• Data Portability: The right to receive your personal information in a structured, commonly used format and to transmit that data to another controller.
• Objection: The right to object to the processing of your personal information in certain circumstances, including for direct marketing purposes.
• Withdraw Consent: The right to withdraw consent at any time where we rely on consent to process your personal information.

To exercise any of these rights, please contact us using the details provided in the "Contact Us" section below.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized or unlawful processing, accidental loss, destruction, or damage. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Our security measures include:

• Encryption of sensitive data
• Secure Socket Layer (SSL) technology for secure transactions
• Regular security assessments and updates
• Access controls and authentication procedures
• Employee training on data protection and security

8. International Data Transfers

We are based in the United Kingdom, and your information may be stored and processed in the UK and other countries where we or our service providers operate. These countries may have different data protection laws than your country of residence.

When we transfer personal information outside the UK or European Economic Area (EEA), we ensure that appropriate safeguards are in place to protect your information, such as Standard Contractual Clauses approved by the European Commission or UK authorities.

9. Children's Privacy

Our website is not intended for children under the age of 16, and we do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us, and we will take steps to delete such information.

10. Third-Party Links

Our website may contain links to third-party websites, products, or services. We are not responsible for the privacy practices or content of these third parties. We encourage you to read the privacy policies of any third-party websites you visit.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised policy on our website with the "Last updated" date. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

If we make material changes to this Privacy Policy, we may notify you by email or by posting a notice on our website prior to the changes becoming effective.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

13. Data Protection Authority

If you are located in the UK or the European Economic Area (EEA) and believe that we have not addressed your concerns adequately, you have the right to lodge a complaint with your local data protection authority.

For UK residents, you can contact the Information Commissioner's Office (ICO):